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There is no doubt that the popularity and the increase in the number growing passengers are good for the economics of the airline industry, which is expected to see a net profit growth margin of 5.1% in 2017.However, this growth has also brought umpteen challenges for the industry.Biometric self-boarding gates are expected to be used by 59 percent of airports and 63 percent of airlines in the next three years.“Secure and seamless travel is a must for the air transport industry,” says SITA CEO Barbara Dalibard.“It is encouraging to see that both airlines and airports are investing in biometric technology to deliver a secure, paperless way to identify passengers across multiple steps of the journey.Airlines and airports are stepping up to deliver the investment needed to ensure secure and easy travel for passengers, with 71 percent of airlines and 77 percent of airports planning major programs or research and development in biometric ID management, according to research by SITA.The SITA 2018 Air Transport IT Insights shows that identity verification at self-service check-in kiosks is used in 41 percent of airports, and 74 percent plan to have deployed the technology by the end of 2021.
According to Jonathan Vaden, lead of the project Airlines are also starting to use the AR/VR technology to create delightful customer experiences for their customers.Qantas is one such airline which has launched a VR app which provides its passengers immersive, engaging and experiential videos of the beautiful Australian destinations. With AI gaining traction and becoming more and more equipped to understand human interactions industries are using it to upgrade customer experience at every touch point.From chat bots to voice-based AI tools there are umpteen use cases of AI being utilised.The blockchain is a buzz word for the financial sector, and it sounds unlikely that the blockchain technology will be useful for the airline industry, but that is far from bring true.
Blockchain industry offers a plethora of uses and provides amazing opportunities which go way beyond financial transactions.
On top of that, the ever-changing dynamics of the industry owing to technological revolution and ever-evolving nature of consumer behaviour requires that the airline industry has to consistently keep up with the technological advancements and the demands of the new-age consumers.